Ranbir Kapoor in talks with Coca-Cola for multi-year brand endorsement deal

Consultancy firm Duff and Phelps had last week placed Kapoor sixteenth on its celebrity endorser list, with a brand value of $21 million

Actor Ranbir Kapoor will be the next brand ambassador of Coca-Cola, sources in the know told Business Standard. They said negotiations were on and an announcement is expected shortly.

An e-mail sent to Coca-Cola India remained unanswered till the time of going to press. Kapoor's celebrity management agency KWAN also declined comment when contacted. However, the sources said that Kapoor, who was the face of rival Pepsi earlier, is negotiating a multi-year contract with Coca-Cola. He has been charging Rs 6-8 crore for endorsements per brand per year after the success of Sanju in 2018.

Consultancy firm Duff and Phelps