 "With Vitos Rasna won't take big brands head on, says CMD Piruz Khambatta")
Manufacturer of instant fruit-based concentrates, Rasna, has entered the sweet snacks segment with the launch of Rasna Vitos. The company also said it is looking to launch ethnic products specifically for European and US markets to boost exports.
Piruz Khambatta, Chairman & MD, Rasna Pvt Ltd, said that the company is looking to launch ethnic products specifically for European and US markets as part of its export push. These products include jal jeera and a variety of pickles catering to local tastes. The company, which claims an 80 per cent market share in powdered soft drinks, now exports to 53 countries
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