Rasna maker kicks off branded snacks exports

 It plans to launch these in the USA, Canada and New Zealand later this month or early next month. The formal worldwide launch of the 12 flavours of the snack will be held at the APEDA Food Exhibition in Germany on October 11.

 Rasna has set up a new entity, Waves Foods Pvt Ltd (WFPL), that will exclusively handle the exports business of packed snacks.

 All the 12 flavours of snacks are packed in air-tight aluminium containers with bright labels and caricatures of Bollywood heroes and heroines.