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Rasna to open 30 more Devil's Workshop

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Press Trust of India New Delhi

Concentrate drink maker Rasna is expanding its fast food chain Devil's Workshop to have pan- India presence with plans to add 30 more outlets this fiscal.

The company, which last year launched the fast food chain in Ahmedabad, plans to open in around 10 cities across the country, including Delhi and Mumbai this year.

"We are opening our fast food chain Devil's Workshop through local franchise partners in almost 10 cities, including Delhi, Mumbai and big cities,...So it will be around 30 outlets across the country," Rasna Pvt Ltd Chairman and Managing Director Piruz Khambatta told reporters here.

Khambatta said the company currently has 15 company-owned outlets in Ahmedabad and has roped in 10 franchisees as part of its plans to expand in other cities.

 

Besides, the domestic expansion of its fast food chain, Rasna will increase its core business in the international markets, he added.

"Our products are also doing very well in overseas market. We are getting into two countries very soon this year. We will be introducing only our powder concentrate there," Khambatta said without disclosing details.

It currently has presence in more than 40 countries.

The company today unveiled a mega sized glass measuring 10 feet in height and six feet in width as it attempts to enter the Limca Book of Records for the largest glass in the world.

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First Published: May 28 2009 | 4:29 PM IST

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