Ratan Tata-backed online brokerage Upstox eyes tier-III towns

Upstox says it is riding on top of Aadhaar's KYC capabilities to sign up users in smaller towns

Ratan Tata

Ratan Tata-backed online discount brokerage startup Upstox is looking to tap users in smaller Indian towns apart from millennials who want to invest in the stock market and mutual funds as it looks to catch rival Zerodha.

The company says its plan has already begun paying dividends as it is clocking nearly 200% growth in revenues on a year-on-year basis and has even turned profitable. To do this, it has been innovative by reaching out to customers