Leading multiplex companies have said they will not screen films whose rights have been sold for an earlier or simultaneous release on OTT (over the top) digital platforms.
This is a significant development as it could lead them to challenge Reliance Industries chairman Mukesh Ambani, who recently announced that premium users of the commercially launched high-speed Jio Fiber (fibre to the home) would be able to see movies at home on the same day that they are released in the theatres. The first-day-first-show service on Reliance’s OTT platform, Jio TV, will be launched sometime in mid 2020.
A senior executive