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Raymond to expand number of stores

To launch new brand for kids

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Press Trust of India New Delhi

The company has 24 exclusive Raymond stores, besides 65 franchisee and 100 multi brand stores across the country presently, Raymond Apparel Director (kids wear) Vineet Nair said on the sidelines of Pure & Play retail summit here.     

As a part of the expansion plans, the company will also launch a new brand for kids wear.     

 

"We are putting more emphasis on the kids wear segment and bring out an exclusive kids wear brand 'Baby Zap', which is focused on toddlers," he said.    

The new 'Baby Zap' brand will be tried out at some of the companies' exclusive stores before it is sold in mass markets.

The 'Baby Zap' brand will have 40,000 sq ft of area exclusively dedicated at its various Raymond stores.     

Besides, Nair added "Raymond is now looking for a major expansion in the international markets and for that we are open to acquisitions, and other kinds of joint ventures."     

"We want to emerge as qualified brand in the kids wear segment. For this, we are putting together a collection focusing on kids ," Nair added.

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First Published: Jun 30 2008 | 5:11 PM IST

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