RBL signs franchise pact with Balenciaga to introduce the brand to India

Reliance Brands Limited on Thursday said it has signed a strategic deal with the global luxury brand Balenciaga "to bring the best of global couture to the Indian market". With this long-term franchise agreement, RBL will be Balenciaga’s sole India partner to launch the brand in the country and this partnership will be RBL’s second with the parent group Kering, that houses Balenciaga.

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original house of Balenciaga defined modern couture with its many innovations to form and technique. Since his appointment as artistic director in 2015, Demna