Anil Ambani-led Reliance Broadcast Network Ltd's (RBNL's) broadcast business, is eyeing break-even by FY 13 and targetting a Rs 325-crore revenue from the same over the next 5 years, even as it plans to enter into a couple of new broadcast rights with Universal Studios and Disney, a top company official said.
BIG CBS is a joint venture between RBNL and US-based CBS Studios.
The growth will be driven by the company's air-time sales strategy. BIG CBS plans to tap the luxury brands for the air-time slots and luxury brands advertising will form a critical volume on the channels.
The Indian luxury market is currently pegged at around $14 billion and is expected to reach $30 billion by 2015, with the advertising growing by 43 per cent over the last four years.
"We are eyeing break-even by FY13. We are targetting a healthy 40 per cent growth in our new businesses, including BIG CBS, to grow by 40 per cent QoQ. Besides, the luxury market is also growing rapidly and is expected to reach $30 billion by 2015," the official said.
