'Rebel' with a cause: Faasos' parent sets sights on overseas market

Rebel Foods to become first web restaurant firm to eye markets such as the UAE, Indonesia, the UK, and US

Jaydeep Barman, the co-founder and chief executive of food-tech firm Rebel Foods, takes two weeks of vacation every year, which he spends on climbing the mountains in the beautiful Himalayas. But this year seems to be clearly an exception as the former McKinsey consultant was busy with something more pressing — charting out plans to take its ‘cloud kitchens’ to global markets.

The Mumbai-based company, known for brands like Faasos and Behrouz Biryani, has shortlisted several markets for its global foray, including the United Arab Emirates, Indonesia, Singapore, Vietnam, and the Philippines. By next year, it plans to set up