Rebooting Facebook: New ad woos young audience weighing up other platforms

At over 250 million, India is the country with the highest number of users for Facebook. While the popularity of the social networking giant may only rise further in India as internet and smartphone penetration grows in the country, a new ad campaign suggests the company is keen on wooing a young audience that may be weighing up other platforms as means of expression.

Facebook has aired two ads as part of the campaign titled “Live what you love”, each a minute long. One of the ads feature a character called Sunny Brar, a bike-loving youth who has an auto repairs