The ongoing Bollywood producers strike and the economic slowdown might spell gloom for many but it has come as a blessing in disguise for single screen theatres in the city, who are hoping to cash in on the situation to win back cinegoers looking for cheaper options.
The stand off between Bollywood’s producer-distributors and multiplex owners has put single-screens back in spotlight with producers mulling over the option of releasing their films solely through these poorer cousins of multiplexes.
Actor-producer Aamir Khan who along with Shahrukh Khan came on board in a show of support to producers and distributors, reiterated the stand that they will go back to single-screens, if multiplex owners don’t give them an equal share in ticket revenue.
“In the past films have become blockbusters running in single screens and if the situation does not improve we will work towards a system where we will release films solely through single-screens,” Aamir had said during a recent press conference.
Meanwhile, small producers have decided to make hay while the sun shines by releasing their films through single-screens during the embargo and hope to make profits by attracting ardent cinegoers who have been left with not much choice.
