Reckitt Benckiser leads Rs 45 crore investment in Bombay Shaving Company

The coronavirus pandemic has accelerated the business for Bombay Shaving Company, which plans to scale its operations and cross Rs 150 crore top line by the end of this year

Reckitt Benckiser, the British multinational consumer goods company, has led a strategic investment round of Rs 45 crore in Visage Lines Personal Care Pvt. Ltd., the owner of the personal care brand Bombay Shaving Company (BSC).

The round also saw participation from individual HNIs (high net-worth individuals) such as Rajesh Sud from Bharti Enterprises, Anjali Bansal founder of Avaana Capital, and Kuldeep Jain, managing director of CleanMax Energy. The investment demonstrates RB’s commitment to innovative, purpose-driven brands and is in line with its strategy to play in new spaces and places.

“Our investment represents a commitment to bring the best of two