New packages from RJio indicate pricing war is set to continue in FY19

At Rs 243 billion, quarterly industry revenues are at their lowest since 2011

Investors banking on a recovery in the telecom sector in FY19 will have to wait a bit longer given that the intensity of pricing war just got worse.

After introducing attractive post-paid plans to get premium customers from incumbents, Reliance Jio (Jio) launched new plans to maintain its competitive lead. Jio recently doubled its data offerings to 3 gigabytes (GB) per day on plans ranging from Rs 149 to Rs 449.

This is in response to Bharti Airtel’s offer increasing its data offerings by 70 per cent for Rs 399 pack and doubling data allowance for Rs 199 pack for