Rediff launches content sharing platform iShare

Rediff India has launched 'iShare ', a new multimedia social content sharing platform on the lines of YouTube and Orkut.

The platform allows users to share videos, music, pictures, with an easy to use utility tool, which can be installed on PCs and used to upload multiple files even at low-speed. Users will be able to upload pictures and videos off mobile phones, digicams, camcorders and music from MP3 players.

iShare supports multiple formats including mpeg, wmv, avi, etc. and even lets users convert their content into easily web streamable flash format.

The main aim of iShare is to link the 53 million Indians worldwide outside India with those within the country. It aims to provide richer context for users to connect, and to bring together users with similar interests and form a vibrant online community, Ajit Balakrishnan, CEO, Rediff.com, said.