Rediffusion-Y&R bags contract for Orra

Rediffusion-Y&R has bagged the account for Orra: The Diamond destination. The agency has been on a winning spree in the recent past with prestigious wins like Schwarzkopf and Sleepwell among others.

Orra is India's largest diamond retail chain with stores across 23 cities, known for its Belgian solitaires & exquisite craftsmanship. Orra is part of the Rosyblue Group which is the world's largest manufacturing company headquartered in Belgium.

"We are excited about working on Orra as it is a very successful brand that has truly made a mark in its segment. We look forward to taking it to the next level and ensuring many more success," said Nisha Singhania, executive vice-president,Rediffusion-Y&R,Mumbai.