| Reebok India to give away 10,000 pairs of shoes |
| BS Reporter / Mumbai May 15, 2007 |
| Reebok has launched its global movement Run Easy in India to promote running as a fun and leisure sport. In an attempt to encourage consumers to join the campaign, Reebok will give away ten thousand pairs of shoes in the first phase. The company has decided to tap the joggers parks to undertake promotional activities for the campaign. Reebok Easy Vans along with trainers will demonstrate the spirit of Reebok Run Easy at joggers park in cities like Delhi, Mumbai and Bangalore. The trainers will also teach fitness steps like warm ups, breathing patterns and foot movements to the joggers. Subhinder Singh Prem , managing director, Reebok India, said in a statement, "The Run Easy movement is a unique initiative aiming to redefine people's perception about running as a sport merely for the fittest. We want to enhance our association with consumers and promote running as every one's sport." The campaign enables Reebok to associate directly connect with the consumers, unlike cricket where they are involved as mere viewers. Reebok has launched three new footwear collections to attract the consumers who have just started running. Indian cricket captain Rahul Dravid and wicket keeper M S Dhoni will feature in the Run Easy television commercials. The Run Easy campaign aims to promote running as a fun sport and leisure, as it doesn't require athletic qualities for participation. Reebok |
