Reebok TV commercial: Fighting fit

A new Reebok campaign featuring Kangana Ranaut inspires women to stay fit and fight back when required

For young women in India, Kangana Ranaut is arguably the first choice when it comes to representing a fearless, feisty and independent female spirit that cannot be crushed by a masculine world order. In a new TV commercial, part of a campaign begun last year, sportswear major Reebok has utilised Ranaut’s iconic status to inspire women to stay fighting fit.
 

If last year’s advertisement retold Ranaut’s story, showing her exercising as her voice-over answered questions on how she made it big despite all odds, in the new ad she is the backer for the protagonist — Justine