 "Ajit Mohan")
Instagram Reels, a short video brand, is fast becoming a major growth lever for Meta India. The Vice President and Managing Director of Meta India, Ajit Mohan, speaks to Vanita Kohli-Khandekar on what the short-form video format means for the Rs 9,236-crore firm and how creators from tier 2 and tier 3 cities are leading the change. Edited excerpts:
What are the big levers for Meta’s growth?
Reels and short videos are the number one lever. Over the last 18 years, formats that have grown well have followed the changing nature of the internet. Initially, you had text messages. Then we had
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