Reliance Brands acquires majority stake in designers Abu-Sandeep

The brand will be able to fulfil its ambition of global expansion, said the designers

Reliance Brands has signed a definitive agreement to invest (either by itself and/or through its affiliates) in couturiers Abu Jani Sandeep Khosla (AJSK) for 51 per cent majority stake.

The strategic partnership is aimed at accelerating the 35-year-old couture house’s growth plans in India and across the globe, Reliance Brands said in its release.

Their fashion house currently features three other labels: Asal by Abu Sandeep, a diffusion, formal, occasion, and wedding wear for women; Gulabo by Abu Sandeep, luxe pret separates, featuring casual and formal wear for women; and Mard by Abu Sandeep, a formal and occasion wear men’s label.

AJSK will