Reliance Brands and Anamika Khanna to partner for brand AK-OK

'Indian fashion brands are a strategic part of our luxury portfolio and with this partnership we are adding another design powerhouse to our growing repertoire of fashion brands,' said Isha Ambani

Reliance Brands Limited (RBL) and Indian couturier Anamika Khanna have agreed to join hands for a 60:40 joint venture for owning and developing the brand AK-OK.

"AK-OK was born out of a deeply personal story in a time of crisis and Anamika Khanna’s sons Viraj and Vishesh’s determination to re-write the narrative to one of optimism and acceptance.

"Keeping with its genesis, the label started with an attitude of deconstructing everything that was “meant to be” and accepting what “could be”. With age and gender agnostic design philosophy, AK-OK evolved in recognition of rapidly changing lifestyles – where dressing for