Reliance Brands, fashion designer Rahul Mishra to create new brand

Brand will present an exclusive collection at a global fashion week

Reliance Brands (RBL), the brand licensing arm of Reliance Industries (RIL), has entered into a 60:40 joint venture (JV) with fashion designer Rahul Mishra to create a new ready-to-wear (pret) business.

The brand will grow “both vertically and horizontally” to cross-pollinate creativity further in the fields of accessories, footwear, home, beauty, and jewellery for a worldwide audience, said a joint statement.

It will have a global footprint with dedicated flagship stores at fashion capitals the world over in the next five years. Mishra will be the brand’s creative director.

“Joining forces with the designer, the new brand will be synonymous with excellence and