Coming to a kirana near you: Reliance Consumer expands FMCG play

Launches home and personal care range for 'Real India'

After making a splash with the relaunch of iconic beverage brand Campa, Reliance Consumer Products (RCPL) — the fast-moving consumer goods (FMCG) arm and wholly-owned subsidiary of Reliance Retail Ventures — is set to expand its packaged consumer goods portfolio to neighbourhood mom-and-pop stores (kiranas) with the launch of home and personal care products, keeping “Real India’s consumer problems” in mind.

“This portfolio expansion, which comes close on the heels of RCPL’s relaunch of the iconic beverage brand Campa, reaffirms and further supports the company’s aim to provide Indian consumers with high-quality FMCG products at affordable prices,” the company said in