Reliance Retail arm takes on Tatas, ITC: Launches FMCG brand 'Independence'

Made-for-India consumer packaged goods brand Independence will roll out nationally after Gujarat unveiling

Reliance Consumer Products — the fast-moving consumer goods (FMCG) arm and a fully owned subsidiary of Reliance Retail Ventures (RRVL) — launched its consumer packaged goods brand, Independence, in Gujarat, the company said in a release on Thursday.

Its product portfolio, which includes staples, processed food, and other daily essentials, was introduced to consumers and kirana partners on the centenary celebration of Pramukh Swami Maharaj at Akshardham in Ahmedabad.

The launch of these products puts it in direct competition with Adani Wilmar, Tata Consumer, and ITC who also have a portfolio of staples and processed food.

“I am happy to