Reliance Industries chalks out inventory road map for e-commerce space

Total number of stores run by Reliance Retail is 7,573

A late entrant into the e-commerce space, Reliance Industries (RIL) is working overtime to compete with market majors such as Amazon and Flipkart. Targeting a September launch, the group is readying around 50 warehouses across the country for its proposed e-commerce operations, sources indicated. A dedicated data centre in the Bay Area is also being planned for e-commerce. 

The big differentiator for RIL will be its inventory-based marketplace model as against the aggregator format followed by Amazon and Flipkart, it is learnt. The inventory model helps an e-commerce player have better control over the products it sells to consumers. While