 "IPL 2021")
Amazon’s rivalry in India with oil-to-retail conglomerate Reliance Industries (RIL) looks set to head to the cricket field, where they will likely battle media heavyweights for telecast rights to India’s premier cricket league with its hundreds of millions of viewers.
Amazon.com Inc and RIL are expected to take on India units of Sony Group Corp and Walt Disney Co for exclusive five-year TV and digital broadcast rights to the two-month series of matches, at a cost that could run to a record Rs 50,000 crore ($6.7 billion), sources familiar with the companies’ plans said. “Cricket is the second-biggest sport in the
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