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Reliance inks deal with designer Rahul Mishra to launch ready-to-wear brand

RBL which will hold 60% in the venture for an undisclosed amount plans to open flagship stores in major fashion capitals within the next fiver years.

(L-R)Rahul Mishra with Darshan Mehta, MD Reliance Brands Limited
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(L-R)Rahul Mishra with Darshan Mehta, MD Reliance Brands Limited

BS Web Team New Delhi
Retail giant Reliance Brands Limited (RBL) on Monday said it has inked a deal with designer Rahul Mishra to launch ready-to-wear business through a 60:40 joint venture.

RBL, which will hold 60 per cent in the venture for an undisclosed amount, plans to open flagship stores in major fashion capitals within the next five years.

“Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global

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