Reliance Jio's LYF branded handsets' market share shrinks to 2.5% in Q1

Analysts feel Jio may now enter the VoLTE feature phone segment

The onslaught of China-based vendors has not only displaced Indian handset companies but also dislodged Reliance Jio-owned 'LYF' brand from the top five smartphone brands in the country.

Going by the numbers shared by Counterpoint Research, the market share of LYF smartphones has been reduced to 2.5 per cent in Q1 of 2017 as against the high of 6.9 per cent in Q3 of 2016.

In Q3 of 2016, LYF became the fourth largest smartphone brand in the country. However, after that, LYF has seen a slide in sales mainly because all the vendors have migrated to VoLTE (voice over LTE) enabled