Reliance Jio's Rs 49 recharge plan may attack competition's 2G base

Reliance Jio Infocomm Ltd on Thursday announced that JioPhone users will enjoy free voice calls and unlimited data (1GB at high speed) for 28 days at a price of only Rs 49. 

This new plan is expected to deal a large blow to competitors who are already reeling under heavy losses as they try to aggressively match Jio’s prices. 

“With Jio’s share of the 4G market above 50%, we believe Bharti and others will likely remain aggressive on prices to stem further market share losses,” a UBS telecom analyst had noted prior to the launch of this new plan. 

UBS had also noted