Reliance Retail enters general trade with its own FMCG grocery brands

In the non-foods space, it has entered the personal care and home care business

Reliance Retail has entered the Indian fast-moving consumer goods space as it takes its private label brands, sold at its supermarkets and hypermarkets, Reliance Fresh and Reliance Smart, to general trade. The company had internally set a target of Rs 50,000 crore turnover from the FMCG business, which will fall under Reliance Retail’s consumer brand division.

Business Standard accessed a presentation which includes the brands it has taken to the general trade.

The products which it plans to sell range from groceries like pulses and grains, edible oils, flour, dry fruits, spices, pickles, pastes, idli dosa batter, snacks