Reliance Retail has launched an athleisure brand, Xlerate, on its new commerce platform, AJIO Business and has signed cricketer Hardik Pandya as its brand ambassador.
The brand caters to requirements of sports and fitness enthusiasts.
Xlerate offerings starts at Rs 699 with merchandise ranging sport shoes, athletic and lifestyle footwear, apparels such as track pants, t-shirts, shorts, and other accessories.
Xlerate products are exclusively available on AJIO Business, India’s leading B2B e-commerce platforms. Any retailer in India, including small-sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, Reliance Retail