Business Standard

Wednesday, January 08, 2025 | 11:43 AM ISTEN Hindi

Notification Icon
userprofile IconSearch

Reliance Retail rolls out athleisure brand Xlerate on AJIO Business

The brand caters to requirements of sports and fitness enthusiasts

New Delhi: Indian cricket team player Hardik Pandya during a practice session for the upcoming T20 cricket series against South Africa, at Arun Jaitley Stadium in New Delhi, Wednesday, June 8, 2022. (PTI Photo
Premium

BS Reporter Mumbai
Reliance Retail has launched an athleisure brand, Xlerate, on its new commerce platform, AJIO Business and has signed cricketer Hardik Pandya as its brand ambassador.

The brand caters to requirements of sports and fitness enthusiasts.  

Xlerate offerings starts at Rs 699 with merchandise ranging sport shoes, athletic and lifestyle footwear, apparels such as track pants, t-shirts, shorts, and other accessories. 

Xlerate products are exclusively available on AJIO Business, India’s leading B2B e-commerce platforms. Any retailer in India, including small-sized general sports stores and fashion retail outlets, can place an order for Xlerate products by registering on AJIO Business, Reliance Retail

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in