Reliance Retail opens Fresh stores in Jaipur

After tasting success in Hyderabad, Reliance Retail Ltd today launched its first set of pilot stores in Jaipur.

Reliance Fresh, the first of the formats from Reliance Retail, will be opened up for consumers from tomorrow.

The five stores will be rolled out at Khatipura, Vijaypath--Mansarover, Shastri Nagar, Ram Gunj Chopar and Jawahar Nagar and have an area of about 2,000-3,500 square feet. The stores will have an average of about 20 trained sales associates attending to the customers in each store.

The Reliance Fresh stores will have fresh fruit and vegetables, staples, top-up grocery and dairy products. The stores will remain open throughout week.

Within six weeks of launching the first set of Reliance Fresh stores in Hyderabad, the launch in Rajasthan is the first launch in North India. With this launch, Reliance Retail has 22 stores in Hyderabad and Jaipur.

"We plan to cover 70 cities and open between 2,500 and 3,000 stores of Fresh format in the country in next three years," Raghu Pillai, president and chief executive of operations strategy, said.

He said we were also looking at other formats like apparels, hypermarkets. He refused to give details on investment.