Reliance Retail plans to open mass brands beauty stores in tier II and III

It is already in advanced stage talks with Arvind Fashions to acquire Sephora

Reliance Retail plans to open multi brand stores in tier II and tier III towns but for mass priced brands as it gets aggressive to expand in the category, according to two sources in the know.

However, the plan is still on the drawing board and there is a possibility that these stores could be in the range of 4,000 to 5,000 sq ft, according to one of the above mentioned sources.

The country’s largest retailer is already in advanced stage talks to take over Sephora India rights from Arvind Fashions, this automatically gives it access into the premium beauty