RelianceMart launched in Ahmedabad

Reliance Retail today launched the country's largest hypermarket under the brand name RelianceMart.

The hypermarket is the third retail format to be launched by Reliance Retail after Reliance Fresh and Reliance Digital.

Spread across an area of 1.65 lakh sq ft, RelianceMart will feature a range of over 95,000 products in categories ranging from fresh produce, food and grocery, home care products, apparel and accessories, non-food FMCG products, consumer durables and IT, automotive accessories, lifestyle products and footwear.

"Though hypermarket is a popular format in the country, RelianceMart goes beyond that by being huge in size as well as by offering some unique services to shoppers like tailoring, shoe repair, watch repair, a photo shop, gifting services and laundry services within the store," said Raghu Pillai, president and chief executive (operartions & strategy), Reliance Retail. 

Pillai added that automotive accessories have been added in the merchandise in a retail format for the first time.

Reliance Retail is expecting a topline of Rs 1,000 per sq ft per month from RelianceMart. The hypermarket also launched a host of Reliance's in-house brands in apparels, luggage and sports categories.

With RelianceMart, the company intends to re-position its Vimal brand of textile and apparel, said Parimal Nathwani, executive, corporate affairs, Reliance.

Reliance Retail would be selling the products on EDLP (every day low price) basis at prices 15-20% lower than market prices. 

The company also plans to have a pan-India presence by opening over 30 RelianceMarts by the end of the year, and over 500 by the end of 2010.