Business Standard

Resorts Woo Firms As Tourists Keep Off

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BUSINESS STANDARD

Corporates are the hottest customers for holiday resorts today and they are being offered huge discounts as well. This is largely due to the slump in demand from walk-in/leisure travellers by as much as 50 per cent.

Sixty to 65 per cent of occupancy at resorts is accounted for by corporate conferences. Hindustan Lever, State Bank of India, Union Bank of India, Bank of India, Exim Bank and a host of public sector undertakings are finding resorts a better venue for conducting their frequent review meetings. There is a lot of demand from banks during February to April (the time of year ending for accounts) and September to October (half-year closing), said The Resort general manager Anuj Prakash. The Resort is owned by C L Rahejas, who are looking at setting up another resort project in Goa as well.

 

As corporate conferencing is becoming the bread and butter of many resorts in the country, hospitality chains are offering huge discounts for the corporate customers.

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First Published: Jul 30 2002 | 12:00 AM IST

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