'Respect' govt decision on sale of non-essential goods: Flipkart

Flipkart CEO Kalyan Krishnamurthy has said the company respects the government's decision to reverse its previous order that allowed e-commerce companies to deliver non-essential items.

In a mail to employees, Krishnamurthy also encouraged them to explore innovative ways to drive value for the ecosystem including sellers, brands, kirana stores and customers.
 

"We respect the decision because the government has many complex scenarios to manage while protecting more than a billion people in the country," Krishnamurthy said.
 

Four days after allowing e-commerce firms to also deliver non-essential items such as electronic goods and readymade garments, the government on Sunday said sale of