Business Standard

YES Bank: What keeps CEO of India's most troubled lender awake at night?

Kumar set aside an hour a day during the first two months to call depositors to reassure them personally about the bank's stability

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Since starting as CEO, Kumar, 59, has made restoring the faith of YES Bank’s depositors a priority.

Suvashree Ghosh | Bloomberg
Late in the evening of March 5, Prashant Kumar took an unexpected call from his boss at State Bank of India. He was offered the job of rescuing the country’s most troubled private-sector bank, and -- if he accepted -- told to report for work at 8 a.m. the following morning.

“The first thing that came to my mind was where was the address,” he recalled. “I had to Google it.”

Kumar had little hesitation in accepting the position of chief executive officer of YES Bank Ltd., the lender that was teetering on the edge of insolvency before being bailed

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