Business Standard

Restructuring Pangs

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BUSINESS STANDARD

Baron International, the price warrior, aims at building more value

After years of backroom operations, Shakun Mulchandani has finally emerged centrestage. As chairperson and managing director of Baron International, the price warrior which markets the Aiwa and TCL brand of television and consumer electronics, she was largely known as the flamboyant Kabir Mulchandani

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First Published: Jun 09 2001 | 12:00 AM IST

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