Retailers are offering lowest discounts this festive season: Here's why

Low discount offers with few promotions expected to continue in festive season

Online brands and stores focused on top lifestyle and consumer electronics are offering some of the lowest discounts in the ongoing sale season. The end-of-season sale which has attracted deep disocunts over the years witnessed a sharp drop for the need of big discounts as products are low on stock with demand outstripping supplies across the apparel and electronics sector.

As the smartphone and electronics retailers get their sheen back, especially in the Rs 15,000 sub-category, with demands reviving faster than supplies, the trend is expected to continue in the festive season as well, according to an Economic Times report.