Business Standard

Hollywood biz booming at Indian box office, all thanks to big franchises

From superhero films to animation, studios put their might behind their tent-pole releases quarter on quarter, and reaped the rewards

cinema, movies, bollywood, hollywood
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Urvi Malvania Mumbai
In 2018, Hollywood saw big franchises get bigger at the Indian box office. From superhero films to animation, studios put their might behind their tent-pole releases quarter on quarter, and reaped the rewards. Disney-owned Marvel Studios, which celebrated 10 years of the Marvel Cinematic Universe (MCU) this year, scored big with the highest-grossing Hollywood film in the country – Avengers: Infinity War, which earned Rs 2.2 billion (net of tax) at the domestic box office. This, in a year when none of the Khans’ films managed to breach the Rs 2-billion mark.
 
 “In Hollywood, it’s been the year of Marvel

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