Rewind 2018: Reliance Jio versus the rest saga continues in telecom sector

In the past two years, Mukesh Ambani’s Reliance Jio has completely changed the fortunes of the telecom sector.
 
Ambani’s company, with its aggressive strategies, has brought down the average revenue per user (ARPU) of the sector from over Rs 159 to Rs 104 and this has put all the incumbents under duress. The merger of two leading players — Vodafone India and Idea Cellular into Vodafone Idea — clearly indicates that competition has had to consolidate to take on Jio. Bharti Airtel has decided to end its ‘lifetime free incoming’ plan.
 
This will mean losing 50-70 million customers,