Riding on innovation, Old Monk eyes record 10 million sales next year

The company also started the sale of beer brand Old Monk 10000 (American Malt Liquor) in August

With innovations such as the introduction of new variants and the launch of tetra packs, Mohan Meakin (MML) aims to achieve a record high sales of around 10 million units of Old Monk in 2022.

From almost 3 million units a few years ago, sales volume has rebounded substantially. "Today, we are over 8 million units and are targeting record sales of 10 million next year,” said Vinay Mohan, the director of Mohan Meakin (MML).

Mohan said the company had started giving franchisees in states where tetra packs have good sales. This is the second time that the company is trying its