Lupa Systems, promoted by media veterans Uday Shankar and James Murdoch, and Reliance Industries (RIL) have announced a new partnership for investment in sports and entertainment broadcasting four months after the two began exploring options for the same.
On Wednesday, Bodhi Tree Systems, a platform promoted by Lupa Systems and Shankar, said it was investing Rs 13,500 crore in Viacom18, a JV between RIL's TV18 and ViacomCBS, now rebranded as Paramount Global.
Reliance Projects & Property Management Services, a subsidiary of RIL, would invest an additional Rs 1,645 crore in the company. The JioCinema app would be transferred to Viacom18 as part