While a film's premiere has been hosted with the cast and crew in attendance, it is for the first time that virtual premieres are being held in multiple locations for Ritesh Deshmukh's upcoming Marathi film, Balak Palak.
On January 3, the entire cast will join the interactive virtual premiere on the big screen with audiences being the cinema going public.
UFO Moviez, the satellite delivered digital cinema network, along with Valuable Edutainment, will pioneer the 'Virtual Premier' at UFO digital theatres in five different locations – Mumbai, Thane, Nalasopara, Pune and Latur at the same time.
Deshmukh, along with co-producers Uttung Hitendra Thakur and Ravi Jadhav, who is also the director of the film, music directors Vishal–Shekhar, and the children of Balak Palak, will all be stationed at the Valuable Edutainment central studio, to watch and interact with the audiences in all UFO digital theatres at the same time.
The session is expected to last for an hour, followed by the screening of the film.
Deshmukh said, "I am overjoyed that ‘Balak Palak', a sensitive drama that will help parents realise how important it is to communicate transparently with your child, will create history with the first-of-its-kind virtual premier facilitated by UFO Moviez & Valuable Edutainment. Marathi films have created a mark throughout the world and with this technology, they will unite Marathi film going audiences in remote locations. I'm confident that Balak Palak will not only break box office records but also enter many books of record with this unique feat."
Sanjay Gaikwad, managing director, UFO Moviez India & Valuable Edutainment, added: "In a fitting tribute to the 100th year of Indian cinema, a home-grown company, UFO Moviez, will show the world how it is possible to unite film lovers in different locations of this large country with popular film personalities at the same time."
