Rivals rush to take a bite out of McDonald's market

Look to poach employees, take over real estate

While McDonald’s India and Vikram Bakshi battle it out in the courts, franchisees of competing brands are working on plans to poach the fast food major’s employees. 

Rivals are also in talks with real estate owners of the 43-odd McDonald’s outlets that have been shut for over a month, and hoping to get possession of other key locations.

Franchise management company Yellow Tie Hospitality, for example, has approached many employees from McDonald’s north and east outlets that are facing closure. 

According to Karan Tanna, founder and chief executive officer of Yellow Tie, skilled manpower is a crucial resource for the firm, as it