Rolls Royce CEO lays out the brand's future path, rules out hybrid cars

'We will not do hybrids or whatever. Our proposition is full electric', he said

This week, Rolls-Royce unleashed its $325,000 Cullinan on the back roads and double-diamond ski runs of Wyoming’s Grand Teton mountain range.

The press launch was the first time the 6,000-pound SUV had been driven publicly in North America, timed to get out word of the vehicle’s off-road skills right before November’s chill—and January’s first deliveries.

Torsten Müller-Otvös was there, too. Rolls-Royce’s longtime chief executive officer has shepherded the brand to a 13.5 per cent sales increase this year to date, and this month the company announced it added 200 jobs in an effort to meet Cullinan demand. (That gain means Rolls-Royce will