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Rolls-Royce to sell low-end model for $253,000

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Bloomberg London

Rolls-Royce Motor Cars Ltd, the top- end brand of Bayerische Motoren Werke AG, said it will unveil a smaller, “less formal” luxury sedan aimed at expanding its customer base.

The 200EX, an experimental version of the RR4 model set to go into production in August, will be introduced at the Geneva International Auto Show on March 3, spokesman Andrew Ball said in an interview. The RR4 will be priced between $253,000 (¤200,000) and ¤250,000. The automaker’s flagship Phantom sedan starts at ¤300,000.

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First Published: Feb 21 2009 | 12:59 AM IST

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