To open 21 new hotels by FY ‘10.
Roots Corporation Ltd (RCL), a 100-per cent subsidiary of the Tata Group-controlled Indian Hotels Company Ltd (IHCL), is planning to open 21 new Ginger Hotels at major locations across the country by the end of next financial year 2009-10.
The company’s investment in these 21 proposed hotels will be close to Rs 300 crore excluding the cost of land and will have a total built-up area of 8.40 lakh sq ft with around 2,100 rooms.
These hotels will be located at major cities across the country including Ludhiana, Ahmedabad, Jamshedpur, Bangalore, Guwahati, Chennai and Pune.
Speaking to Business Standard, Prabhat Pani, Chief Executive Officer, Roots Corporation Ltd, said, “We are planning to open 21 new Ginger hotels at major locations across the country by the next financial year 2009-10 that will take the total number of Ginger hotels to 35 from the present 14. Each Ginger hotel will have an average of 100 rooms and a hotel of 100 rooms will cost at around Rs 14 crore excluding the land cost.”
Presently, the company has 14 Ginger hotels in major cities across the country with around 1,400 rooms in total and with a built-up area of 5.60 lakh sq ft.
These 14 hotels are located in major cities including Bangalore, Haridwar, Bhubaneswar, Mysore, Thiruvananthpuram, Durgapur, Pune and Nashik.
“The ‘SmartBasics’ concept hotels, which was indigenously designed and developed by IHCL, had been launched in June 2004 under the brand name ‘Ginger’. The objective behind designing the Ginger hotel was to create a unique ‘space’ that is conducive not only for guest comfort and relaxation but also for their work requirements.
The design of the hotel, from the rooms to the furniture and lighting systems, has been thoughtfully created to offer users a unique sense of being welcomed,” added Pani.
The hotels are built around a unique concept that provides facilities to meet the key needs of today’s traveller at affordable rates.
