Glance, the world’s largest lockscreen-based content provider and owner of video-platform Roposo, on Tuesday announced it has entered into a joint venture (JV) with Collective Artists Network, India’s largest talent management agency and pop culture marketplace.
The JV, Glance Collective, will co-create and operate multiple unique brands in partnership with some of India’s biggest digital creators, which include top celebrities and social media influencers.
This is a first-of-its-kind strategic alliance in India, where a global content creator and commerce platform has partnered a leading talent management network.
Mansi Jain, general manager, Roposo, and commerce at Glance, said with this JV, the company is