Home Decor and lifestyle products company, Rosebys Interiors India Limited has entered Gujarat by opening three stores in Ahmedabad. The company plans to open around 20 stores in the state in next 12 months.
Acquired by Gujarat Heavy Chemicals Limited (GHCL), Rosebys targets at becoming one of the leading home furnishings and décor companies in the country. The company is setting up a pan India network of franchisee stores in the coming months and is expected to open around 150 stores by March 2009.
Rosebys had kick started its Indian retail operations last month by launching its stores in the state of Punjab, where it simultaneously opened six stores, the company press release stated. The launch has met up with a huge success in the state.
Talking about the launch in the release, Nikhil Sen, director of Rosebys Interiors India Limited said, "We are on the growth trajectory after the successful experience of the north Indian markets and would like replicate the same to the markets here in Western India. With organized retailing growing at more than 30 per cent annually, there is a huge untapped market for the home décor and lifestyle stores in India which is pegged around Rs 10,000 crore. "
The organized Indian retail market is fast growing and is expected to touch $12 billion by 2015. Rosebys would target the organized retail which has a negligible penetration in the overall retail space market in the country today.
Rosebys will launch four basic thematic product ranges including Indulgence, Eco Chic, Geo Retro, and Peony Garden, each of which would have product range from bed covers, bed sheets, towels, cushions, and adornments like photo frames, vases candles contemporary and unique range of home stainless steel ware and personal care products.
